The Arab Esports Federation partners with Checkmate

King Alpha
5 min read

Australian-based VADR Media is pleased to announce its esports-first chess-focused tournament and broadcast platform has entered into an exclusive long-term partnership with the Arab Esports Federation (ARESF).

The strategic partnership sees Checkmate become the Arab Esports Federation’s official online chess platform, data, and broadcast partner. In September, Checkmate also announced a similar partnership with the Asian Chess Federation, which membership consists of 52 national Chess Federations across Asia, the Middle East and Oceania. Both international partnerships further expand Checkmate’s reach across Asia, Oceania, the Middle East, and Africa. The partnership follows Checkmate recently opening its office in the United Arab Emirates. Checkmate was also invited to attend The Next World conference in Riyadh as part of the Gamer8 Festival in September.

The partnership allows both federations to forward plan and broadcast regular online esports-chess events and have access to Checkmate’s exclusive AI anti-cheat and integrity programme to combat cheating.

The Arab Esports Federation is the governing body of Esports for 18 national esports associations across the Middle East and wider Arab region. The Federation with its secretariat in the United Arab Emirates is headquartered in Riyadh, Saudi Arabia and is led by HRH Prince Faisal bin Bandar bin Sultan.

Checkmate is an esports-first competitive chess media company focused on producing and broadcasting linear and online tournaments for a new generation of players. At its heart it is an XR-led, international esports series and a skills-based web3 platform that provides the opportunity to compete for glory, cash, credits, and in-game assets. A key feature of the platform is its world-leading proprietary AI and computer vision-based Chess Anti-Cheat, which utilises a player’s web camera to monitor online match integrity.

“The Arab Esports Federation is delighted to partner with Checkmate and whole heartily supports their vision of improving the integrity of the online game and promoting it as both an esport and sport. Online chess is not a sports simulation; it’s a natural extension of the over-the-board game. A game that brings with it many positive benefits, including higher female participation than esports, cognitive and mental improvements for players, good sportsmanship and brand safety for stakeholders,” said ARESF Secretary General Hisham Al Taher.

It is estimated globally that up to 700 million people play the 1500-year-old skill-based game, with 420 million of these players being between 18-34, the same demographic that has also seen brands increasingly flock to esports.

“We are honoured to partner with the Arab Esports Federation under the leadership of its President, HRH Prince Faisal bin Bandar bin Sultan Al Saud. It is often said that youth own the future, and this is very much the case in the Middle East and Gulf countries where the majority of the 420 million Arabic-speaking population is under 35 who love gaming and chess,“ said John McRae, the Managing Director of VADR and Checkmate.

“The Arab Esports League has been very successful amongst our members. The addition of competitive online chess as an esports series enables greater access for the wider community to participate in a structured innovative and positive experience,” said Al Taher. ”Our strategic alliance with Checkmate allows further opportunity to celebrate the diversity of the gaming community.”

King Alpha
5 min read