Checkmate Live brand assets

Product screenshots

Full-resolution stills of the platform, free to use in coverage. Games are played face to face over live video embedded in the platform — the screens show it.

Player viewLive video boardDownload PNG

Tournament viewSchedule and standingsDownload PNG

The logo

Two marks, and only two. The full logotype is the default. The icon is for places the logotype won't fit legibly — an avatar, a favicon, a small badge. The flat purple is the primary treatment in every context; the gradient is the alternative, for feature use on dark.

Flat purple — primarySVG · PNGDownload SVGDownload PNG

Gradient — feature use on darkSVG · PNGDownload SVGDownload PNG

Icon markSVG · PNG · avatars, favicons, small badgesDownload SVGDownload PNG

One-colour versionsFor single-colour printing and low-contrast groundsDownload white PNGDownload black PNG

Clear space and minimum size

Leave clear space on all four sides equal to the height of the bolt. Nothing sits inside it — no type, no rules, no image edges, no other logo. Don't reproduce the logotype below 96 px wide on screen or 24 mm in print; below that, use the icon.

Clear spacex = the height of the bolt in the mark. Nothing enters the dashed zone. The supplied files carry this space in the artwork.

Minimum sizeLogotype 96 px on screen, 24 mm in print. Icon 24 px / 8 mm. Shown here at actual size.

Backgrounds

Three grounds: black, off-white, and the brand purple. Use the colourway supplied for the ground rather than recolouring the mark. On photography, use a solid panel or a scrim dark enough to keep the mark clearly legible. The “Powered by” lockup shown here is for partner and production credits only — it is not a logo substitute and never replaces the primary logotype.

On blackPrimary mark · #07080BDownload SVG

On off-whiteBlack mark · #E3E5EADownload SVG

On brand purpleWhite mark · #923DFFDownload SVG

Powered by lockupPNG · credits and partner use onlyDownload PNG

What not to do

Asian Chess Federation mark

Checkmate Live is the exclusive online partner for the Asian Chess Federation and operates the official ACF Echess competition. Where coverage or collateral needs the federation mark alongside ours, use the crest supplied here. It is a third-party mark: use it as supplied, never modify it, and never lock it up as though it were a Checkmate Live sub-brand.

Co-branded lockups pairing the two marks need approval first — ask us at hello@checkmate.live before publishing one.

Asian Chess Federation crestSVG · PNG · supplied by the ACFDownload SVGDownload PNG

Colour

Black is the default ground. The purple carries the brand. These values are for screen and broadcast — there is no print or merchandise system, so no Pantone or CMYK equivalents are published.

Typefaces

Two typefaces, both open source and free to use. Sora Semibold sets headlines, navigation and labels. Inter sets body copy, tables and data. If neither is available to you, substitute a clean neutral sans — never a display or script face. The wordmark itself is custom artwork supplied as vector outlines; there is no need to license the typeface it was drawn from, and no reason to re-set it.

Boilerplate

Approved copy, ready to paste. Please use it as written — these blocks are our signed-off wording.

Naming

Usage terms

Questions

For approvals, co-branded lockups, interviews, b-roll or anything not covered here, get in touch — we answer press enquiries quickly.